Validation Guidelines Article Example | Topics and Well Written Essays - 500 words

Validation Guidelines - Article Example   While construct validity involves measurement between constructs, reliability involves measurement within a construct, with the concern being that the instrument items that are selected for a given construct can be taken together. Manipulation validity is traditionally inserted into experimental tests or procedures to measure the extent to which treatments are perceived by the subjects. Statistical conclusion validity assesses the mathematical relationships that exist between variables and makes inferences about whether this statistical formulation correctly expresses the true co-variation. This validity deals with the quality of the statistical evidence of co-variation such as sources of error, the use of appropriate statistical tools, and bias. Type I and Type II errors are classic violations of this kind of validity.The article by David and Joseph tries to establish a method for investigative the cognitive processes and knowledge structures of expert salespeople. It is a study that focuses on the mental process rather than the overt behavior of sales people. Therefore, the research can be termed as activity-oriented. This is an approach which recognizes that people are goal-seeking, and therefore behavior simply becomes the end result of a complex set of underlying mental processes. In the study, the researchers provide such a method for studying the cognitive processes and knowledge structures of highly skilled or expert salespeople. The article derives some data using such this method.   

Proliferation of Social Media Research Paper Example | Topics and Well Written Essays - 250 words

Proliferation of Social Media - Research Paper Example This is understandable since most of the worlds population turn to content from social media, such as friend recommendations, consumer reports, and the like, before making what they consider to be important decisions in their lives. People now have an accurate point of comparison and discussion. Therefore, it now behooves the leaders to tell the truth in all their reports, statements, and recommendations. Leaders have also been given a definite advantage by the social media connection that they can no create with their supporters and followers. They manage to get their message across with only a few keyboard strokes, to an audience far and wide. Social media has become the perfect advertising and promotional tool for the leaders who wish to stay abreast of their competitors, or understand the needs of their employees, business partners, and the like. They are no longer kept in the dark about the reality of their business, political, or social situations and therefore the leaders are able to address the issues appropriately as they come to